About us

Founded in 2015, our expertise lies in the application of bespoke machine learning technology to very large data sets. We surface patterns of user behaviour that generate unique insights and drive actions for our clients and partners.

Working with the world’s largest brands, we have developed our key use case; detecting and preventing the proliferation of fake goods and content online, cleaning up social channels and helping our clients take the fight to the fraudsters’ doorstep.

Our platform

The Pasabi platform lets you tackle the problem of fake goods and content on social media at scale. Using the latest augmented intelligence techniques, we give you the tools you need to defeat the fraudsters.

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Management team

Chris Downie


Technical leader with over 20 years’ experience. Delivered major digital projects for Schroders, the Rank Group and Skyscanner where he achieved 20 Million app downloads.


Martin Spinks


20 years’ experience. Delivered Artificial Intelligence and big data projects for Virgin Media and LoveFilm, acquired by Amazon in 2011.


Carolyn Jameson


Ex-Skyscanner Chief Legal Officer. A C-level executive, with over 16 years of experience working internationally in strategic business and legal roles.


Looking to understand the scale of your counterfeit goods challenge?

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