How Pasabi Supports Digital Trust & Safety Teams

Written by
Jen McKeeman
Jan 15, 2024
How Pasabi Supports Digital Trust & Safety Teams

Trust & safety has become a critical function of digital businesses. Responsible for maintaining and promoting a safe environment for their users, digital trust and safety teams strive to identify and prevent harmful content and activity on their platforms. For these teams, it can be challenging to know how to be most effective at keeping their platform and users safe as fraudsters continually adapt their tactics and fraudulent behavior to evade detection.

Pasabi’s Digital Trust & Safety Platform has been developed to combat fraudulent activity and prevent bad actors from scaling their abuse online. Here’s how our platform can help your Digital Trust & Safety team:

Continual monitoring 

The only way to fully understand your safety risks is through continual monitoring. Our solution provides continual monitoring of behavior on your platform to identify fraudulent activity as it emerges, keeping your users and reputation safe.

Risk identification and tagging of threats

Identify multiple threats in one integrated solution. Focusing on behavior, rather than text, enables us to detect bad actors' activity associated with many different risks, including counterfeit, fake accounts, fake reviews, scams and bypass. Detecting and tagging suspicious platform behavior gives you the ability to quickly understand your vulnerabilities and exposure risk.

Trust & safety team

Not real data – for illustration purposes only

Patterns of behavior uncover networks of bad actors 

By focusing on behaviors, using AI and graph technology, we detect patterns of negative behavior to draw links between individuals and groups which would otherwise go undetected. Our approach identifies fraud rings and networks of bad actors and highlights where your team needs to direct their efforts to combat the worst offenders and safeguard your users.

Trust & safety team

AI-powered analytics enables targeted friction

We use AI and behavioral analytics to analyze your data for risk signals of bad actor behavior. Designed to handle volume and scale very efficiently, our approach filters out trusted user activity, producing a smaller set of critical data for review. In this way, increased friction can be added to disrupt bad actor behavior while genuine users can enjoy safe, friction-free interactions on your platform.

Business intelligence drives faster decisions 

Whether you’re combating counterfeit, taking down fake accounts or enforcing against fake reviews, our solution gives you the intelligence you need to make data-driven decisions for more efficient and targeted allocation of resources to take evidence-based action and tackle fraud at scale.

Transparency reporting

With the increased transparency reporting obligations brought about by the Digital Services Act (DSA) for platforms operating in the EU, our fraud intelligence can provide data, graphs and content as evidence of decisions for enforcement action or content moderation.

Trust_safety_dashboard3Trust & safety team

Tracking KPIs

Pasabi’s solution can help you track your team’s KPIs - e.g. time spent on manual review, improving enforcement rates, increasing threat coverage or reducing response times. Our intuitive dashboard allows you to track your progress, measure your team’s results and set new targets.

Pasabi gives your Digital Trust & Safety team the intelligence needed to provide an increasingly safe and trusted user experience for your customers.

If you would like to find out more, book a demo with one of our experts. 

Up next

What is Trust and Safety? | Trust and Safety Team

What is Trust and Safety?

January 9, 2024

AI Trust and Safety

The Double-Edged Sword: AI's Impact on Trust and Safety

February 27, 2024

What Happens When ID Verification Fails?

What Happens When ID Verification Fails?

March 14, 2024

What is Trust and Safety?

What is Trust and Safety? Read this article to discover the critical role a Trust and Safety Team plays in keeping users safe from threats online.

The Double-Edged Sword: AI's Impact on Trust and Safety

Concerned about the impact of AI on Trust and Safety? Learn how to counteract these challenges using AI to bolster your Trust & Safety efforts.

What Happens When ID Verification Fails?

Discover the dangers of ID verification failure for online platforms, and the best strategy for ensuring account authenticity.